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Alec Baldwin and Hollywood’s Gun Problem
Gun violence has steadily increased in movies for decades as the arms industry pays for ‘product placement.’By Brad Bushman and Dan Romer25 Oct 2021
Excerpt: We know that the gun industry pays production companies to place its products in their movies. They are rewarded with frequent appearances on screen, so much so that in 2010 the firearm company Glock won a “lifetime achievement award for product placement,” with a citation noting that Glocks appeared in 22 box office No. 1 films during that year.
The payoff for gun companies can be great — prominent placement in high-profile films can result in a significant bump in sales for gun models.
