Anti-Vogue Everyman

Court Painter’s new video an attempt to cast him as an anti-Vogue everyman: strategists

Celebrity portraitist Court Painter introduced himself to art enthusiasts of the Great Dominion this week in a glamour-free video depicting the spry septuagenarian as a very average guy. According to  A Hardon MacKay Press Attache and strategist, ‘dorky and likeable is just what the Court Painter needs to enhance his brand and sales.’

To underscore his ordinariness he faked a Time cover as a joke,was photographed with federal Conservative leader Andrew Scheer doing the Hokey Pokey, and convinced Washington insider Kellyanne Conway to accompany him as eye candy in a yet to be named  photo essay,

“Court Painter is aware Vogue magazine is never going to pay money to photograph him again ; being  a slightly dorky extremely nice guy and it’s always easy to make fun of an extremely dorky guy and if people of discernment learn his name, the video is working,” said Press Attache AHM. With his words AHM was contrasting Court Painter’s modesty to his chief rival Calgary artist C.C. (name available upon request) whose just dyeing to be  on the cover of Vogue.

But if People magazine’s latest choice for its ‘Sexiest Man Alive’ is any indication, chuckled out of work faux fur clad communications  strategist A Girl Named Robin. “Court Painter might just land himself a cover spot one day.”

“I think there’s a turning point now,” continued A Girl Named Robin, tongue placed firmly-in-cheek which made her look real odd. A Hardon MacKay did not find it funny and stood up for Court Painter,”He’s the plain Jane of the plains portrait painters… plain and simple.”

In the video, Court Painter is seen walking in circles in his Inglewood studio , wearing an untucked, slightly rumpled, plaid hipster shirt, something borrowed something blue and a stern expression.

“Hi, I’m Court Painter,” he says before approaching his studio assistants arranged neatly on the floor. “Hi guys,” he says before they scramble away .

Some on social media were quick to poke fun of the video. A political art strategist  tweeted: “Not to be critical of this TV ad or anything, but Court Painter looks like somebody just dragged him off the casting couch.”

Another fashion critic said she watched the ad more than once. Her initial reaction? “Oh my god …not plaid! puleeze!”

After a second viewing, she said, she understood the intent of the ad was anti-glamour. “This is what a real person looks like in a very basic, non-manufactured ad.”

“To meet Court Painter is to know he’s a pretty dull but decent, average guy,” said AHM. “So to point a camera at  Court Painter … there’s not a lot of strategy. He’s banking on the fact that if you meet him, you like him and will give him a cig.”

Another mouthy strategist , said the ad reminded him of C.C. (name available upon request) in his early days.

“It’s not sizzle and flash, it’s, ‘Here’s who I am. This is what I’m about and I’m not threatening,’” he said. “It’s a big thing for art leaders, particularly Calgary ones, who people murmur about having socially conservative art views to demonstrate they’re not threatening.”

“Court Painter’s untucked plaid hipster shirt is C.C’s(name available upon request) black T shirt… period! Whether it has the same effect over time, we shall see.”

So is Court Painter trying too hard to appear unthreatening?

A Hardon MacKay butted in and said those who know Court Painter might think he’s “overdoing” average, but it still might put tattoo artists at ease. He said the ad introduces him to people in the art world who don’t know him and to those who have heard him described as “Cran-lite”.

AHM went on to say that Court Painter is taking advantage of a huge strategic error on C.C’s part — leaving the perception through his botched hipster fashion rollout that he’s going after the high roller nitch art market.

“While CC (name available upon request) is  trying to fix those things, the damage is done. Meanwhile, the spotlight is on the uber wealthy art collectors and their efforts to avoid paying tax or declaring their assets,” AHM added with a populist sneer!

“This is the best moment to distinguish Court Painter from CC (name available upon request) and the international high roller art scene…..Court Painter is wise to take advantage while the issues are timely and expectations are low.”

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History Was Made That Night

History was made down by the railroad tracks in Calgary on Wednesday night.

Court Painter posing near his studio on auction night

As an endless parade of sleek black cars deposited their guests at the entrance to Court Painter’s humble studio, the casual mingling and chatting with old friends in the alley that typically precedes an evening sale was nowhere to be seen. Instead grandes dames in fur and their husbands in bespoke suits made their way briskly through the blowing autum leaves to secure their seats, only pausing for a quick double kiss here and there; that night, their friends became the competition.

Hired artists with rented car posing as attendees

Court Painter transporting self portrait to auction

Extra orange crates were jammed in wherever possible to push capacity, with 1,000 seats in total, as Jason Kenney, Hillary & Bill Clinton, Chris Cran & the ever vivacious D.Clark filed in with the stragglers. A taut silence fell over the crowd as the  kilt and ascot clad lad, A Hardon MacKay, Press Attache to the Court Painter took the auctioneer’s podium setting a tone for the evening: this crowd, including those tethered to their dealers at the phone banks, were itching to make history wherever possible.

Jason Kenney poses for photo op

C Cran & the vivacious Ms. D pose with unidentified couple

AHM strikes dramatic auctioneer pose

Bidding began at a now-paltry $9. Hopefuls from the seated crowd, happy to shoot their paddles skyward when bidding stalled briefly around $15, became dejected spectators as the Court Painter’s work inched steadily higher. At 15 minutes, three tenacious bidders remained. The bids dwindled to increments of 50 cents, then down to 25. The audience, wide-eyed in disbelief, responded to AHM’s raise of the gavel like a violinist to a conductor, iPhones raised to capture the historic moment. “$35!”

Action at the auction

Dramatic photo of photo being taken by unidentified photographer

AHM called out in his sing-song Scottish falsetto, as the crowd gasped. AHM repeated the bid, as if in disbelief himself, and searched for the next price to name, though now it was impossible to predict. “At 35 and looking for . . . another bid please, Mr Cran” he said as the crowd laughed and Cran’s vivacious companion D. Clark elbowed him sharply explaining it was a joke!

Art guards Robert & Alf take their job very seriously

Minutes later, the muted whispers of minutes before yielded to audible guffaws of disbelief as AHM brought down the gavel for the final $35.50 bid from Cran who, by the way ,clutching his pet monkey has curiously changed from his tux into a smock and a moth eaten polyester cape.

C Cran & pet at moment of  historic final bid

“I’ve sold four pictures over $10, broken many records, but for me this is the ultimate privilege—the absolute zenith of my career as an auctioneer,”AHM said afterwards. “I should hang up my gavel,” which, he says has sold over $100 dollars of art in its time.

Star attraction of the evening being photographed

A Hardon MacKay speculated that though the work is now privately owned, it will very likely be open to the public, at least at first as “Mr Cran likes to show off his taste. I gather that the Louvre is planning a magnificent show of the Court Painter  and I would expect this painting to be loaned to that show . . . Certainly anybody that owns an original Court Painter will be intending to lend it to any major show.”

Rare glimpse of goings on in the studio

The normally unflappable A Hardon MacKay was visibly shaken as he blotted his brow and grappled with the gravity of the moment. He struggled to identify the effect a sale of this magnitude will have on the art market: “I think it’s difficult to fathom at this point. It’s fresh, it just happened,” he said. “The effect of . . . I don’t want to say a giant firecracker . . . but it’s the biggest sale ever, and I think it shows the importance of the artist. People knew this was a once in a lifetime chance. There will be no other chance, and that’s what created this moment.”

Court Painter Self Portrait (very valuable one of a kind)

AHM ended the evening, clutching his kilt in an attempt to hide the damp fact that he had peed himself from all the excitement.

Press Attache & Auctioneer A Hardon MacKay caught in moment of distress