{"id":4045,"date":"2017-09-28T06:13:14","date_gmt":"2017-09-28T06:13:14","guid":{"rendered":"http:\/\/allanhardingmackay.ca\/courtpainter\/?p=4045"},"modified":"2017-09-28T06:13:14","modified_gmt":"2017-09-28T06:13:14","slug":"merchandising-empire","status":"publish","type":"post","link":"https:\/\/allanhardingmackay.ca\/courtpainter\/?p=4045","title":{"rendered":"Merchandising Empire"},"content":{"rendered":"<section class=\"content-groupset pos-omega\">\n<div class=\"content-group story-preface\">\n<div class=\" story-intro format-l\">\n<div class=\"summary \">\n<header class=\"\">\n<h1 class=\" \">Inside the Court Painter Merchandising Empire<\/h1>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-4442 size-full\" src=\"https:\/\/allanhardingmackay.ca\/courtpainter\/wp-content\/uploads\/2017\/09\/CP-Smoking-Jacket.jpg\" alt=\"\" width=\"1000\" height=\"700\" srcset=\"https:\/\/allanhardingmackay.ca\/courtpainter\/wp-content\/uploads\/2017\/09\/CP-Smoking-Jacket.jpg 1000w, https:\/\/allanhardingmackay.ca\/courtpainter\/wp-content\/uploads\/2017\/09\/CP-Smoking-Jacket-300x210.jpg 300w, https:\/\/allanhardingmackay.ca\/courtpainter\/wp-content\/uploads\/2017\/09\/CP-Smoking-Jacket-768x538.jpg 768w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><\/p>\n<p class=\"subhead\">This Inglewood art celebrity is at the centre of a sprawling business.<\/p>\n<\/header>\n<\/div>\n<figure class=\"art \"><figcaption>Court Painter&#8217;s Grande Opening of his Inglewood studio store demonstrates he has expanded beyond traditional souvenir fare such as buttons, bumper stickers, tote bags and T-shirts to offer a line of products that capitalize on the \u201cEgo is My Ammo\u201d meme. Nicotine scented Prayer candles. Action Painting figures,Hookahs, Temporary tattoos,Erotic Colouring books, Leggings, Ashtrays, Cigarette holders, Cigarette Papers,Boxes of Multi Coloured Matches,Pipes,Candy cigarettes, Medical Marijuana and Liquorice cigars are just a few of the products offered.<\/figcaption><figcaption><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-4433 size-full\" src=\"https:\/\/allanhardingmackay.ca\/courtpainter\/wp-content\/uploads\/2017\/09\/Court-Painter-Souvinir-Shop-1.jpg\" alt=\"\" width=\"1000\" height=\"666\" srcset=\"https:\/\/allanhardingmackay.ca\/courtpainter\/wp-content\/uploads\/2017\/09\/Court-Painter-Souvinir-Shop-1.jpg 1000w, https:\/\/allanhardingmackay.ca\/courtpainter\/wp-content\/uploads\/2017\/09\/Court-Painter-Souvinir-Shop-1-300x200.jpg 300w, https:\/\/allanhardingmackay.ca\/courtpainter\/wp-content\/uploads\/2017\/09\/Court-Painter-Souvinir-Shop-1-768x511.jpg 768w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><\/figcaption><\/figure>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"content-groupset pos-beta\">\n<div class=\"content-group story-core\">\n<div class=\"story-text \" data-disable-viewport-ad=\"false\">\n<div class=\"shifty-wrapper empty-at-base empty-at-small empty-at-medium\" data-set=\"shifty-story-interrupt\"><\/div>\n<p>Court Painter isn\u2019t just a progressive art icon, he\u2019s a merchandising industry unto himself.<\/p>\n<p>The celebrity portraitist is at the centre of a sprawling business built around his appeal to senior art hobbyists , adolescents and dotards across the Great Dominion\u2014 a reminder of the unabashed devotion he inspires and the deep shadow he casts in his hipster neighbourhood.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-4434 size-full\" src=\"https:\/\/allanhardingmackay.ca\/courtpainter\/wp-content\/uploads\/2017\/09\/Court-Painter-Studio-Bodyguard.jpg\" alt=\"\" width=\"1000\" height=\"547\" srcset=\"https:\/\/allanhardingmackay.ca\/courtpainter\/wp-content\/uploads\/2017\/09\/Court-Painter-Studio-Bodyguard.jpg 1000w, https:\/\/allanhardingmackay.ca\/courtpainter\/wp-content\/uploads\/2017\/09\/Court-Painter-Studio-Bodyguard-300x164.jpg 300w, https:\/\/allanhardingmackay.ca\/courtpainter\/wp-content\/uploads\/2017\/09\/Court-Painter-Studio-Bodyguard-768x420.jpg 768w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><\/p>\n<p>&#8220;Court Painter is an increasingly popular brand that people want to associate with,\u201d said Press Attache and marketing manager A Hardon MacKay. \u201cHe&#8217;s the Apple of the Arts.&#8221;<\/p>\n<p>It\u2019s impossible to know the true size of the Court Painter merchandising-industrial complex. The bulk of it exists beyond his control on sites like online marketplace Etsy. And his studio, which hosts its own online store<u><\/u>, declined to disclose the exact amount of money it raises from merchandise sales.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-4438 size-full\" src=\"https:\/\/allanhardingmackay.ca\/courtpainter\/wp-content\/uploads\/2017\/09\/CP-studio-BRAWL.jpg\" alt=\"\" width=\"1000\" height=\"750\" srcset=\"https:\/\/allanhardingmackay.ca\/courtpainter\/wp-content\/uploads\/2017\/09\/CP-studio-BRAWL.jpg 1000w, https:\/\/allanhardingmackay.ca\/courtpainter\/wp-content\/uploads\/2017\/09\/CP-studio-BRAWL-300x225.jpg 300w, https:\/\/allanhardingmackay.ca\/courtpainter\/wp-content\/uploads\/2017\/09\/CP-studio-BRAWL-768x576.jpg 768w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><\/p>\n<p>But it\u2019s safe to say no other artist has anything like it.<\/p>\n<p>Court Painter&#8217;s studio store has expanded beyond traditional artsy fare such as buttons, bumper stickers, tote bags and T-shirts to offer a line of \u00a0smoking related paraphernalia and erotica that capitalize on the \u201cEGO is My AMMO&#8221; meme spawned by Court Painter as the result of an opium dream.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-4436 size-full\" src=\"https:\/\/allanhardingmackay.ca\/courtpainter\/wp-content\/uploads\/2017\/09\/CP-Guitar-Duck-Walk.jpg\" alt=\"\" width=\"1000\" height=\"650\" srcset=\"https:\/\/allanhardingmackay.ca\/courtpainter\/wp-content\/uploads\/2017\/09\/CP-Guitar-Duck-Walk.jpg 1000w, https:\/\/allanhardingmackay.ca\/courtpainter\/wp-content\/uploads\/2017\/09\/CP-Guitar-Duck-Walk-300x195.jpg 300w, https:\/\/allanhardingmackay.ca\/courtpainter\/wp-content\/uploads\/2017\/09\/CP-Guitar-Duck-Walk-768x499.jpg 768w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><\/p>\n<p>Several items are sold out at the moment \u2014 among them $9.99 temporary tattoos. According to the marketing campaign, the tattoos were inspired by attendees to Court Painter&#8217;s favourite watering hole \u00a0with permanent ink bearing the Court Painter quote. Court Painter gave his blessing for the temporary tat, which uses his handwriting to spell out the quote &#8220;EGO is my Ammo&#8221;in dark prussian blue ink.<\/p>\n<p>Celebrity political mafia like families fly in from New York just to shop and stock up on medical marijuana and Court Painter action figures.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-4444 size-full\" src=\"https:\/\/allanhardingmackay.ca\/courtpainter\/wp-content\/uploads\/2017\/09\/Court-Painter-D-Ego-Shop.jpg\" alt=\"\" width=\"1000\" height=\"600\" srcset=\"https:\/\/allanhardingmackay.ca\/courtpainter\/wp-content\/uploads\/2017\/09\/Court-Painter-D-Ego-Shop.jpg 1000w, https:\/\/allanhardingmackay.ca\/courtpainter\/wp-content\/uploads\/2017\/09\/Court-Painter-D-Ego-Shop-300x180.jpg 300w, https:\/\/allanhardingmackay.ca\/courtpainter\/wp-content\/uploads\/2017\/09\/Court-Painter-D-Ego-Shop-768x461.jpg 768w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><\/p>\n<p>Press Attache A Hardon MacKay sold 20,000 of the T-shirts alone \u2014 and, at $24.99 a pop, that comes out to almost a half-million dollars. He is already sold out of temporary tattoos,cigarette holders and pink hats with white \u201cEGO is my AMMO,\u201d stitching, also priced at $24.99 and marketed specifically for Valentines and Mother\u2019s Day.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-4443 size-full\" src=\"https:\/\/allanhardingmackay.ca\/courtpainter\/wp-content\/uploads\/2017\/09\/Court-Painter-Smoke-Shop-Beauty-.jpg\" alt=\"\" width=\"700\" height=\"892\" srcset=\"https:\/\/allanhardingmackay.ca\/courtpainter\/wp-content\/uploads\/2017\/09\/Court-Painter-Smoke-Shop-Beauty-.jpg 700w, https:\/\/allanhardingmackay.ca\/courtpainter\/wp-content\/uploads\/2017\/09\/Court-Painter-Smoke-Shop-Beauty--235x300.jpg 235w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 984px) 61vw, (max-width: 1362px) 45vw, 600px\" \/><\/p>\n<p>A Hardon MacKay wouldn\u2019t disclose the specific amount of tattoos and hats produced but said that together, it was a \u201ccouple thousand.\u201d<\/p>\n<p>The widest range of Court Painter-smoking inspired swag, however, is sold by private vendors outside junior and senior high schools. A quick Web search for \u201cEGO is my Ammo\u201d yields roughly 5,400 results on Etsy and 33,000 on Amazon, with items for sale including cigarette holders,ashtrays,candy cigarettes,erotic colouring books,prayer candles , bracelets, painting smocks,tams,turtle neck sweaters coffee mugs, laptop decals, signs, hookahs,portraits, cross-stitch patterns, phone cases, pipes,cigarette papers,coasters,felt marker sets,medical marijuana and wine glasses, among other unmentionable items.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-4439 size-full\" src=\"https:\/\/allanhardingmackay.ca\/courtpainter\/wp-content\/uploads\/2017\/09\/CP-.Dylan-.jpg\" alt=\"\" width=\"1000\" height=\"714\" srcset=\"https:\/\/allanhardingmackay.ca\/courtpainter\/wp-content\/uploads\/2017\/09\/CP-.Dylan-.jpg 1000w, https:\/\/allanhardingmackay.ca\/courtpainter\/wp-content\/uploads\/2017\/09\/CP-.Dylan--300x214.jpg 300w, https:\/\/allanhardingmackay.ca\/courtpainter\/wp-content\/uploads\/2017\/09\/CP-.Dylan--768x548.jpg 768w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><\/p>\n<aside class=\"story-related\">\n<article class=\"story-frag format-sm\">\n<figure class=\"thumb\"><\/figure>\n<\/article>\n<\/aside>\n<p>\u201cPeople really seem to love it,\u201d Press Attache Hardon said in an email. \u201cWe feel that Court Painter is a champion of smoking causes, as well as standing up for the \u2018little art guy,\u2019 so we thought that a prayer candle honouring him was a worthy endeavour and would also help to give him more exposure with evangelical fans.\u201d<\/p>\n<p>\u201cI do follow him, I support him, and I own an original \u00a0digital Court Painter image I downloaded off the internet ,\u201d an unidentified dancing model said. \u201cTruthfully, I hope to see him on the $5 bill sometime.\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-4435 size-full\" src=\"https:\/\/allanhardingmackay.ca\/courtpainter\/wp-content\/uploads\/2017\/09\/CP-dancing-model.jpg\" alt=\"\" width=\"1000\" height=\"750\" srcset=\"https:\/\/allanhardingmackay.ca\/courtpainter\/wp-content\/uploads\/2017\/09\/CP-dancing-model.jpg 1000w, https:\/\/allanhardingmackay.ca\/courtpainter\/wp-content\/uploads\/2017\/09\/CP-dancing-model-300x225.jpg 300w, https:\/\/allanhardingmackay.ca\/courtpainter\/wp-content\/uploads\/2017\/09\/CP-dancing-model-768x576.jpg 768w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><\/p>\n<p>As much as anything else, the thriving business surrounding Court Painter is a sign of the heightened engagement and commitment by his fans \u2014 some of whom tote Court Painter action figures and related cross-stitches or hand-painted portraits of the master himself.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-4432 size-full\" src=\"https:\/\/allanhardingmackay.ca\/courtpainter\/wp-content\/uploads\/2017\/09\/court-painter-action-figure.jpg\" alt=\"\" width=\"540\" height=\"720\" srcset=\"https:\/\/allanhardingmackay.ca\/courtpainter\/wp-content\/uploads\/2017\/09\/court-painter-action-figure.jpg 540w, https:\/\/allanhardingmackay.ca\/courtpainter\/wp-content\/uploads\/2017\/09\/court-painter-action-figure-225x300.jpg 225w\" sizes=\"auto, (max-width: 540px) 85vw, 540px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-4440 size-full\" src=\"https:\/\/allanhardingmackay.ca\/courtpainter\/wp-content\/uploads\/2017\/09\/Donald-CP-Merchandise.jpg\" alt=\"\" width=\"1000\" height=\"745\" srcset=\"https:\/\/allanhardingmackay.ca\/courtpainter\/wp-content\/uploads\/2017\/09\/Donald-CP-Merchandise.jpg 1000w, https:\/\/allanhardingmackay.ca\/courtpainter\/wp-content\/uploads\/2017\/09\/Donald-CP-Merchandise-300x224.jpg 300w, https:\/\/allanhardingmackay.ca\/courtpainter\/wp-content\/uploads\/2017\/09\/Donald-CP-Merchandise-768x572.jpg 768w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><\/p>\n<p>Court Painter in an unusual public statement muttered, &#8220;Embracing an artistic meme like \u201cEGO is my AMMO&#8221; helps build my brand on both a local and national level, in addition to serving as a studio revenue source.&#8221;<\/p>\n<aside class=\"story-related\">\n<article class=\"story-frag format-sm\">\n<figure class=\"thumb\"><\/figure>\n<\/article>\n<\/aside>\n<p>&#8220;My creative merchandise-based branding \u2014 like cigarette lighters,temporary tattoos,leggings and pink hats \u2014 also offers a way to appeal to potential smokers and art patrons with a softer, tongue-in-cheek touch, &#8221; Court Painter wheezed.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-4437 size-full\" src=\"https:\/\/allanhardingmackay.ca\/courtpainter\/wp-content\/uploads\/2017\/09\/CP-Leggings.jpg\" alt=\"\" width=\"504\" height=\"751\" srcset=\"https:\/\/allanhardingmackay.ca\/courtpainter\/wp-content\/uploads\/2017\/09\/CP-Leggings.jpg 504w, https:\/\/allanhardingmackay.ca\/courtpainter\/wp-content\/uploads\/2017\/09\/CP-Leggings-201x300.jpg 201w\" sizes=\"auto, (max-width: 504px) 85vw, 504px\" \/><\/p>\n<p>Most of Court Painter&#8217;s art competition especially CC (name available upon request) scoff at Court Painter&#8217;s \u00a0merchandising appeal, chalking it up to what they view as a cult of personality surrounding him.<\/p>\n<p>\u201cPerhaps Court Painter should focus less on selling silly slogans and more on delivering results in the studio\u2014 otherwise, it would make more sense for him to sell &#8216;inaction figures,\u2019\u201d said smart-ass local gossip A Girl Named Robin.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-4441 size-full\" src=\"https:\/\/allanhardingmackay.ca\/courtpainter\/wp-content\/uploads\/2017\/09\/Girl-Name-Robin-Dog.jpg\" alt=\"\" width=\"649\" height=\"800\" srcset=\"https:\/\/allanhardingmackay.ca\/courtpainter\/wp-content\/uploads\/2017\/09\/Girl-Name-Robin-Dog.jpg 649w, https:\/\/allanhardingmackay.ca\/courtpainter\/wp-content\/uploads\/2017\/09\/Girl-Name-Robin-Dog-243x300.jpg 243w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 984px) 61vw, (max-width: 1362px) 45vw, 600px\" \/><\/p>\n<p>Court Painter in a defensive burst insists that even when there\u2019s not a direct financial benefit, the message of faith and free enterprise sent by a myriad of products can be extremely powerful for his ego. \u201cAnytime you see people going through an effort to show their support by waving at me on the street or at Timmies,\u201d he said, \u201cI&#8217;m proud as punch to be making a difference to their inner lives and stuff like that!&#8221;<\/p>\n<\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Inside the Court Painter Merchandising Empire This Inglewood art celebrity is at the centre of a sprawling business. Court Painter&#8217;s Grande Opening of his Inglewood studio store demonstrates he has expanded beyond traditional souvenir fare such as buttons, bumper stickers, tote bags and T-shirts to offer a line of products that capitalize on the \u201cEgo &hellip; <a href=\"https:\/\/allanhardingmackay.ca\/courtpainter\/?p=4045\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Merchandising Empire&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-4045","post","type-post","status-publish","format-gallery","hentry","category-images","post_format-post-format-gallery"],"_links":{"self":[{"href":"https:\/\/allanhardingmackay.ca\/courtpainter\/index.php?rest_route=\/wp\/v2\/posts\/4045","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/allanhardingmackay.ca\/courtpainter\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/allanhardingmackay.ca\/courtpainter\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/allanhardingmackay.ca\/courtpainter\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/allanhardingmackay.ca\/courtpainter\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4045"}],"version-history":[{"count":13,"href":"https:\/\/allanhardingmackay.ca\/courtpainter\/index.php?rest_route=\/wp\/v2\/posts\/4045\/revisions"}],"predecessor-version":[{"id":4448,"href":"https:\/\/allanhardingmackay.ca\/courtpainter\/index.php?rest_route=\/wp\/v2\/posts\/4045\/revisions\/4448"}],"wp:attachment":[{"href":"https:\/\/allanhardingmackay.ca\/courtpainter\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4045"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/allanhardingmackay.ca\/courtpainter\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4045"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/allanhardingmackay.ca\/courtpainter\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4045"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}