{"id":25667,"date":"2024-03-08T20:50:04","date_gmt":"2024-03-08T20:50:04","guid":{"rendered":"https:\/\/allanhardingmackay.ca\/courtpainter\/?p=25667"},"modified":"2024-03-08T20:50:04","modified_gmt":"2024-03-08T20:50:04","slug":"distraction-and-the-cultural-economy","status":"publish","type":"post","link":"https:\/\/allanhardingmackay.ca\/courtpainter\/?p=25667","title":{"rendered":"distraction and the cultural economy&#8230;"},"content":{"rendered":"\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.honest-broker.com\/p\/the-state-of-the-culture-2024?utm_campaign=post&amp;utm_medium=web\">https:\/\/www.honest-broker.com\/p\/the-state-of-the-culture-2024?utm_campaign=post&amp;utm_medium=web<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Excerpted from :The State of the Culture, 2024 Or a glimpse into post-entertainment society (it&#8217;s not pretty)<\/strong><a rel=\"noreferrer noopener\" href=\"https:\/\/substack.com\/profile\/4937458-ted-gioia\" target=\"_blank\"><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/substack.com\/@tedgioia\">TED GIOIA<\/a>, February 18,2024<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"737\" src=\"https:\/\/allanhardingmackay.ca\/courtpainter\/wp-content\/uploads\/2024\/03\/Court-Painter-1.jpg\" alt=\"\" class=\"wp-image-25798\" srcset=\"https:\/\/allanhardingmackay.ca\/courtpainter\/wp-content\/uploads\/2024\/03\/Court-Painter-1.jpg 1000w, https:\/\/allanhardingmackay.ca\/courtpainter\/wp-content\/uploads\/2024\/03\/Court-Painter-1-300x221.jpg 300w, https:\/\/allanhardingmackay.ca\/courtpainter\/wp-content\/uploads\/2024\/03\/Court-Painter-1-768x566.jpg 768w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"737\" src=\"https:\/\/allanhardingmackay.ca\/courtpainter\/wp-content\/uploads\/2024\/03\/Court-Painter-2.jpg\" alt=\"\" class=\"wp-image-25799\" srcset=\"https:\/\/allanhardingmackay.ca\/courtpainter\/wp-content\/uploads\/2024\/03\/Court-Painter-2.jpg 1000w, https:\/\/allanhardingmackay.ca\/courtpainter\/wp-content\/uploads\/2024\/03\/Court-Painter-2-300x221.jpg 300w, https:\/\/allanhardingmackay.ca\/courtpainter\/wp-content\/uploads\/2024\/03\/Court-Painter-2-768x566.jpg 768w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"737\" src=\"https:\/\/allanhardingmackay.ca\/courtpainter\/wp-content\/uploads\/2024\/03\/Court-Painter-3.jpg\" alt=\"\" class=\"wp-image-25797\" srcset=\"https:\/\/allanhardingmackay.ca\/courtpainter\/wp-content\/uploads\/2024\/03\/Court-Painter-3.jpg 1000w, https:\/\/allanhardingmackay.ca\/courtpainter\/wp-content\/uploads\/2024\/03\/Court-Painter-3-300x221.jpg 300w, https:\/\/allanhardingmackay.ca\/courtpainter\/wp-content\/uploads\/2024\/03\/Court-Painter-3-768x566.jpg 768w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The fastest growing sector of the culture economy is&nbsp;<em>distraction<\/em>. Or call it scrolling or swiping or wasting time or whatever you want. But it\u2019s not art or entertainment, just ceaseless activity.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The key is that each stimulus only lasts a few seconds, and must be repeated.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s a huge business, and will soon be larger than arts and entertainment combined. Everything is getting turned into TikTok\u2014an aptly named platform for a business based on stimuli that must be repeated after only a few ticks of the clock.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TikTok made a fortune with fast-paced scrolling video. And now Facebook\u2014once a place to connect with family and friends\u2014is imitating it.&nbsp;<em>So long, Granny, hello Reels<\/em>. Twitter has done the same. And, of course, Instagram, YouTube, and everybody else trying to get rich on social media.&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">This is more than just the hot trend of 2024. It can last forever\u2014because it\u2019s <strong>based on body chemistry, not fashion or aesthetics.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Our brain rewards these brief bursts of distraction. The neurochemical dopamine is released, and this makes us feel good\u2014so we want to repeat the stimulus.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The cycle looks like this.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/substackcdn.com\/image\/fetch\/f_auto,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0cdb45a9-8f95-4c21-aa9e-1a830b073594_1498x1298.png\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/substackcdn.com\/image\/fetch\/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0cdb45a9-8f95-4c21-aa9e-1a830b073594_1498x1298.png\" alt=\"\"\/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>This is a familiar model for addiction.&nbsp;<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Only now it is getting applied to culture and the creative world\u2014and billions of people. They are unwitting volunteers in the largest social engineering experiment in human history.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"731\" src=\"https:\/\/allanhardingmackay.ca\/courtpainter\/wp-content\/uploads\/2024\/03\/Court-Painter-Silicon-Valley-chart.jpg\" alt=\"\" class=\"wp-image-25800\" srcset=\"https:\/\/allanhardingmackay.ca\/courtpainter\/wp-content\/uploads\/2024\/03\/Court-Painter-Silicon-Valley-chart.jpg 1000w, https:\/\/allanhardingmackay.ca\/courtpainter\/wp-content\/uploads\/2024\/03\/Court-Painter-Silicon-Valley-chart-300x219.jpg 300w, https:\/\/allanhardingmackay.ca\/courtpainter\/wp-content\/uploads\/2024\/03\/Court-Painter-Silicon-Valley-chart-768x561.jpg 768w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>https:\/\/www.honest-broker.com\/p\/the-state-of-the-culture-2024?utm_campaign=post&amp;utm_medium=web Excerpted from :The State of the Culture, 2024 Or a glimpse into post-entertainment society (it&#8217;s not pretty) TED GIOIA, February 18,2024 The fastest growing sector of the culture economy is&nbsp;distraction. Or call it scrolling or swiping or wasting time or whatever you want. But it\u2019s not art or entertainment, just ceaseless activity.&nbsp; The key &hellip; <a href=\"https:\/\/allanhardingmackay.ca\/courtpainter\/?p=25667\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;distraction and the cultural economy&#8230;&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-25667","post","type-post","status-publish","format-gallery","hentry","category-images","post_format-post-format-gallery"],"_links":{"self":[{"href":"https:\/\/allanhardingmackay.ca\/courtpainter\/index.php?rest_route=\/wp\/v2\/posts\/25667","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/allanhardingmackay.ca\/courtpainter\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/allanhardingmackay.ca\/courtpainter\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/allanhardingmackay.ca\/courtpainter\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/allanhardingmackay.ca\/courtpainter\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=25667"}],"version-history":[{"count":7,"href":"https:\/\/allanhardingmackay.ca\/courtpainter\/index.php?rest_route=\/wp\/v2\/posts\/25667\/revisions"}],"predecessor-version":[{"id":25802,"href":"https:\/\/allanhardingmackay.ca\/courtpainter\/index.php?rest_route=\/wp\/v2\/posts\/25667\/revisions\/25802"}],"wp:attachment":[{"href":"https:\/\/allanhardingmackay.ca\/courtpainter\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=25667"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/allanhardingmackay.ca\/courtpainter\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=25667"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/allanhardingmackay.ca\/courtpainter\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=25667"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}