Smoke Screen…

Juul Adds Canada Ex-Health Minister Rona Ambrose to E-Cig Giant’s Board

Former Canadian Health Minister Rona Ambrose has joined Juul Labs Inc.’s board of directors, the company said on Friday, as the e-cigarette company tries to reset its relationship with global regulators.

Juul Chief Executive Officer K.C. Crosthwaite said in a statement that Ambrose’s “unique public health and regulatory experience” can help the company reposition itself. Juul says its mission is to eliminate cigarettes, though it has been blamed by some regulators and public-health advocates for hooking a new generation on nicotine. Juul says it has never marketed to minors.

It’s important to look for ways to reduce the harm caused by cigarettes, Ambrose said in the statement, as smoking remains the world’s leading cause of preventable death. “However, these new technologies will not succeed in eradicating cigarettes unless businesses and regulators work together to successfully fight the problem of underage use,” she said. “We must solve both.”

Repeated exposure over a long time to e-cigarette vapor poses substantial potential risk. Although companies state that e-cigarettes are safe, there is no scientific evidence to support this view. Long-term data showing that vaping is a “healthier alternative” than cigarette smoking does not exist.