At the heart of the Creative Canada vision announced by Minister of Canadian Heritage, the Honourable Mélanie Joly September 2017 ; is a transformation in how we view culture and creativity that will guide the Government of Canada’s actions over the coming months and years, as we modernize our cultural programs, policies, institutions and legislation for the digital world.
(Think digital fetishism….Silicon Valley values ….artists as content creators ……as cultural entrepreneurs ….. partnerships with Facebook, Google, Netflix……just for starters!)
Following comments excerpted from updated January,2018 article in Walrus magazine by Ira Wells
Why Canada’s New Cultural Policy Will Be Terrible for the Arts: Turning artists into tech entrepreneurs is a triumph of Silicon Valley values
No lasting or meaningful monument of Canadian art will ever emerge from the desire to benefit the middle class.
To tie Canadian culture to the analytic outputs of media platforms, to enlist it in cause of economic productivity, is to ask art to renounce its status as art and to assume the function of evangelism.
In The Educated Imagination, critic Northrop Frye argued that culture “provides the kind of values and standards we need if we’re going to do anything better than adjust.” Creative Canada, by contrast, is an instruction manual on how to adjust. It is to cultural policy what tweets are to literature, what LinkedIn is to poetry, what Facebook is to friendship. Canadian creativity will, of course, continue to thrive long after Creative Canada has been forgotten, and it will flourish in direct proportion to its capacity to resist the homogenizing, programmatic, and deadening future the policy imagines.