‘We’re designing minds’: Industry insider reveals secrets of addictive app trade . A look at the science behind the ‘technological arms race’ to keep people fixated on their phones.
After reading this shocking news item Court Painter’s marketing arm of the studio enterprise seized on the business opportunity to market Shirts & Back Snap Dusters displaying the formula that causes this addictive phone fixation and ubiquitous behaviour.
TRIGGER * ACTION * REWARD = DOPAMINE RELEASE
In a communication release Press Attache A Hardon MacKay wrote : “First it was two tin cans & a wire, then the flickers, then the telegraph , then the radio, next it was TV…now it’s the smart phone rotting the child like brains of the nation.”
As a public service Court Painter is introducing designer Shirts and Back Snap Dusters emblazoned with the secret formula Trigger Action Reward = Dopamine Release .This formula unleases a flood of dopamine on innocent child- like brains eg: the US President, and furthers the rot of our moral fibre by this use of the insidious pleasure principle. The public spirited free market message by Court Painter is to keep the innocents complacently informed and the educated consumers sufficiently outraged!
“If we can save just one child- like brain through robust sales we will have served ourselves and the market place well!” AHM gushed!
CBC Marketplace Story:
The average Canadian teenager is on track to spend nearly a decade of their life staring at a smartphone, and that’s no accident, according to an industry insider who shared some time-sucking secrets of the app design trade.
CBC Marketplace travelled to Dopamine Labs, a startup in Venice, Calif., that uses artificial intelligence and neuroscience to help companies hook people with their apps.
Named after the brain molecule that gives us pleasure, Dopamine Labs uses computer coding to influence behaviour — most importantly, to compel people to spend more time with an app and to keep coming back for more.
Co-founder Ramsay Brown, who studied neuroscience at the University of Southern California, says it’s all built into the design.
“We’re really living in this new era that we’re not just designing software anymore, we’re designing minds.”